Case study · E-commerce · Admin hub
Pearl & Paper: an online stationery shop with its own admin hub
A small Horsham studio making personalised wedding invitations and stationery by hand. They needed a website as considered as their paper, and a simple way to sell online without juggling a dozen tools.
The brief
Sell beautifully online, and keep running the studio
Pearl & Paper creates personalised wedding invitations, save the dates, birthday stationery, children's organisation charts and bespoke commissions, all printed and finished by hand and posted across the UK and abroad.
They needed three things: a storefront that felt as warm and crafted as the product, a checkout that just works, and a back office simple enough to run between orders, with no developer on speed dial.
01 · Storefront
A shop that feels like the product
A warm, editorial design with numbered collections, paper finishes and a filterable portfolio, so customers can browse weddings, birthdays, charts and commissions in a tap.
- Keyword-rich collection pages written to be found on Google
- Filterable portfolio of real work
- "How it works" and FAQs that answer questions before they're asked
02 · Checkout & Google
Easy to buy, easy to find
Customers check out by card, Apple Pay or Google Pay in a few taps on any device. Behind the scenes, the product catalogue is connected to Google so products can be discovered in Google Shopping.
- Mobile-first, because that's where most wedding planning happens
- Card, Apple Pay and Google Pay checkout
- Product catalogue connected to Google
03 · Admin hub
One private hub to run the whole shop
The owner logs in to a private hub to add products, update prices and photos, see orders and manage enquiries, all in one place, with no technical knowledge needed.
- Add and edit products in minutes
- Orders and enquiries in one dashboard
- Designed around how the studio actually works
Why a hub, not a pile of plugins?
Off-the-shelf shops often end up as a stack of monthly app subscriptions. A hub built for one business does exactly what it needs, nothing it doesn't, and it belongs to them.
04 · Enquiries
Enquiries that arrive ready to quote
Custom orders start with a smart enquiry form: occasion, paper, date and guest numbers are all captured up front, so the studio can reply with a proper quote first time.
The result
A shop that sells while the studio gets on with making
Selling UK-wide & beyond
A storefront open around the clock, taking orders from across the UK and abroad.
Run from one place
Products, orders and enquiries managed from a single private hub.
Built to be found
Collection pages, FAQs and a Google-connected catalogue, so new customers can find them.
Free, no-obligation quote
Want something like this for your business?
Whether it's a shop, a hub or a website that finally brings in work, tell us what you need and we'll come back within one working day.
- Free 20-minute call to talk it through
- Fixed price agreed before any work starts
- Based in Sussex, covering Surrey and UK-wide
Prefer email? info@yourappy.com